Proprietary Data Is the Core of Our Strategy
We believe that as television data increasingly merges with the Internet’s direct response measurements (including the “click”), this merger and the resulting data combinations will be critically important to all television industry participants. Since 2010 Across Platforms has concentrated on building technologies, and collecting data that fit within this paradigm. To date our six data buckets, include:
Across Platforms showcases its proprietary data, and web-centric strategy, through the distribution of MVPD Metrics Report and Subchannel Report.
Subchannel Report and MVPD Metrics Report Legal Notice
While all of us at Across Platforms Inc. (“Across Platforms”) make every effort to make sure that the data in our newsletters and on our website is both current and accurate, the materials, content, and information, in Across Platforms’ website and its newsletter are provided on an “as is,” “where is,” and “where available” basis. Across Platforms and its providers make no representations or warranties of any kind, express or implied as to the operation of Across Platforms’ website, the content, information, and the materials on its website or in its newsletter.
To the fullest extent permitted by law, Across Platforms and its providers expressly disclaim all warranties, express or implied, of any kind, with respect to any of the materials, content, and information on Across Platforms’ website or in its newsletter or with respect to any goods or other products or services offered, sold, or displayed on its website or in its newsletter, or your use of its website generally, including warranties of merchantability, accuracy of information, quality, title, fitness for a particular purpose, and non-infringement.
Also, if you use any of the materials, content or information in Across Platforms’ newsletters or its website, then to the maximum extent provided by law, you agree that Across Platforms and its providers shall not be liable for any damage, loss, or expense of any kind arising out of or resulting from your possession or use of the materials, content, or information appearing in Across Platforms’ newsletter or website, regardless of whether such liability is based in tort, contract, or otherwise. In no event, including, without limitation, a negligent act, shall Across Platforms or any of its providers be liable to you for any direct, indirect, special, incidental, consequential, or punitive damages (including without limitation, loss of profits, loss of goodwill, work stoppage, or other interruption or business damage), arising out of or in any way related to the materials, content, or information, in Across Platforms’ website or its newsletter or in any other products, services, and information offered, sold, or displayed on Across Platforms’ website or in its newsletter, even if Across Platforms or its providers have or should have had any knowledge, actual or constructive, of the possibility of such damages.
How We Collect our Data, and Use it to Create our Unique Reports
Our sources include TV Media, FCC data, Wikipedia, Rabbit Ears, and US Census information. We also get some publicly available TV station ownership transaction data from Broadcasting and Cable, TVNewsCheck, and Radio and Television Business Report. We often perform telephone and email surveys to improve our data collection efforts.
For publicly traded corporations we also use reported sales, multi-video subscriber numbers, and other data culled from annual reports.
With almost 40,000 rows of data reviewed for counties and their multiple MVPD (multichannel video programming distributor) systems, our database uses Census data and equations to match counties and partial counties to estimate the number of MVPD households served. We compare our MVPD ownership data with the National Broadband database, information from the FCC, and the Copyright Office, among others. We also review hundreds of MVPD websites, and network websites, to independently match companies to areas served, match using TV Media lineup data, and also use FCC COALS data.
We offer our data as estimates. We recommend that visitors to the website and those who read our newsletter seeking more specific information should supplement our data with other published research. Also we license additional location data relating to to advertiser information. Occasionally, we will take a statistical sample and determine properly weighted location data (such as by county or TV market).
We try to make our Subchannel Report and MVPD Metrics Report as accurate as possible. We apologize for any errors or omissions. To make sure that your company’s data is listed correctly, please send us your press releases and corrections to Michael Kokernak, Direct: 617-390-7547, or to firstname.lastname@example.org.
We welcome and encourage networks, and broadcast groups, to send us their press releases and affiliate roster lists.